Gallery Branding Design

The design concept for Lumina Gallery is rooted in creating an inviting and transformative art experience. The logo integrates the letter "L" which is from Lumina with a door, symbolizing "welcome" and "opening the door to art." The black and white primary color scheme highlights each artwork's colors, ensuring they stand out. This design approach addresses the need for a clear and consistent brand identity, emphasizes simplicity and relevance, incorporates innovative elements, maintains functionality, and enhances aesthetic appeal, resonating with the target audience.